Regarding the position
To join our vibrant marketing team, we are looking for a Marketing Analytics Specialist that is highly analytical and data-driven. The ideal applicant would have a thorough awareness of digital marketing platforms and good analytical abilities. In order to create successful go-to-market strategies, this position will entail obtaining insights from a variety of data sources, putting these insights into practice through initiatives, and working with several stakeholders.
Principal Duties:
. Interpretation and Analysis of Data:
. Make use of your excellent analytical abilities to decipher intricate data sets and provide ideas that can be put into practice.
. ability to query databases using SQL and get pertinent data for examination.
Proficiency in Digital Marketing
. Have a thorough awareness of the many digital marketing platforms.
. knowledge of marketing performance monitoring and analysis tools including Google Analytics, SimilarWeb, App Annie, Data.ai, and social listening tools Creating Insights:
. Utilize metrics and dashboards to gain insights that can help guide company choices. Convert data results into tactical suggestions for marketing campaigns. Execution of the Project:
. Work with local, international, and data analytics teams to develop go-to-market strategies and carry out projects based on findings.
. Make sure all parties involved are in agreement and communicating effectively.
. Identify gaps in user behavior trends and business indicators proactively. Establish the infrastructure required to notify company executives of new trends and patterns.
requirements:
. a bachelor's degree in data science, business, marketing, or a similar discipline;
. shown expertise in a data analysis position, ideally in digital marketing;
. strong SQL skills and familiarity with data visualization tools;
. thorough knowledge of digital marketing platforms and related analytics software;
. outstanding teamwork and communication abilities to collaborate with cross-functional teams;
. the capacity to convert complicated data into understandable and useful business insights;
. proactive, driven by themselves, and meticulous.